We return, again, to the RFP to develop a plan of attack. This reminds me of how military leaders build operations orders for missions. You figure out what the objectives are, then you plan out what you are going to do.
First you map out your objectives, selecting your primary followed by secondary and tertiary objectives. You get these by paying attention to your RFP and POC. You then build your plan with all the objectives in mind but focusing on the primary objective. Make sure you keep an eye on your audience analysis from earlier, especially ethical considerations. I have a friend who does not do this, and his approaches to any given problem will work, but will also have unfortunate repercussions.
Next you build your plan of attack, focusing initially on the how. This seems very important, especially when you build a mind map for the solution to find the best fit solution.
I have a little difficulty determining the "Why?" question. I suppose this section is a control measure, ensuring that the proposal remains cohesive and structured, and should also be structured to address the audience's concerns. Again, as with all rhetoric, the audience needs are key.
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